Bring me your complex problems

And I’ll help you solve them.

I’m a content strategist, information architect and UX researcher who loves to solve large-scale digital, content and UX challenges.

Ruth Hendry pouring tea from a striped tea pot into a spotted mug, wearing a spotted dress.

I’ve been making digital products for over 15 years, working with organisations like Massey University, Te Papa, Auckland Transport and the Ministry of Education. People I work with get strategic advice and practical on-the-tools mahi to make sure we deliver, together.

Based in Te Whanganui-a-Tara Wellington, I’ve been running Ruth Hendry Consulting since 2023, helping businesses across Aotearoa understand and communicate their customer needs, and turning those customer needs into digital experiences that work.

Prior to 2023 I was Content Director at Springload Te Pipītanga, leading the Content department and working in a wonderful cross-disciplinary team of developers, designers, testers and researchers.